Ask anyone in the marketing world, & they will tell you how important conversion rates are.
Let’s assume you are getting 100 visitors daily. Out of which 5 people buy your product worth $27.
Your conversion rate is 5%. Imagine tweaking something on your page that just shots up your conversion rate to 9% & bringing you $108 more with just 1 change.
That’s how powerful conversion rates are.
In this short post, I will share with you 9 Powerful Ways to Increase Your Conversion Rates That you Can Start Implementing Right Now.
Let’s dive right in.
Tip #1:- Create a compelling & Clear Value Proposition
Check this popup on Marketingexamples.com
Clear value prop + Compelling CTA.
Notice the numbers that are giving a sense of social proof.
This is how you can generate tons of leads.
Pro Tip:- Try adding testimonials below your CTA. It works like a charm.
Tip #2:- A/B Testing
You can test tons of things for A/B Testing.
For Eg:-
- Try changing your website hero image
- Changing CTA ( Eg:- Buy Now to Start Getting Traffic )
- Cutting the fluff words ( More of this in Tip #3)
- Adding more customer testimonials
- Color A/B testing
Google Optimize is a nice tool to start with.
It’s free!
Tip #3:- Cut the Jargon
Don’t use complex words that can confuse your visitors.
Use the K.I.S.S principle ( Keep it Super Simple )
Another Great Example illustrated by Marketing Examples.
See how Trello cuts fluff words & goes straight with the benefits.
Tip #4:- Remove Distractions
If you are driving traffic to a sales page, don’t add too many links that can possibly take your visitor away.
Remove your header or footer menu on landing pages ( if you have).
Adding too many external links can be disastrous. Don’t overdo it.
Tip #5:- Reduce Friction
If you are a SAAS & have a freemium model, then specify that you don’t need any credit card below your CTA.
Check this website I found today.
It says- “Takes less than 2 min. No Credit Card Required”
-> Removing User Friction <-
Tip #6:- Adding Urgency [Playing with Psychology]
Only requirement:- Your product needs to be awesome.
If you are doing a Lifetime deal, do this.
Only 100 LTD Spots Left. Last 48 Hours. Grab them now.
This will skyrocket your conversion rates.
I have seen many people doing it.
Tip #7:- Remove unnecessary fields on your form
If you are running a lead gen campaign, don’t add too many fields.
Keep it relevant.
Exception:- B2B SaaS where they have to filter out their potential audience because of high LTV.
Tip #8:- Show them the product
Show your product even before your customers buy it.
This can be a short explainer video or any feature walkthrough.
Let your customer get the feel of the product.
Hypefury did their on Pricing Page & they improved their conversion rate by some 2-3%. Their Co-founder Yannick Veys shared it on Twitter.
Tip #9:- Adding Guarantee.
Last but not least. If you have any refund policy do mention it. Often for creators, 30-Day or 15-Day Money-Back Guarantee is a good way to add more trust.
For SaaS, you can do a pro-rate model for refunds.
Here’s a great resource for Refund Policies for SaaS companies:- Should Your SaaS Company Give Customer Refunds?
Reduces risk & increases the conversion rate.
The goal is to remove as much friction as you can.
Thank you for reading.
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